Anticipatory Strategy for CPG Growth
The forces shaping your category rarely start inside it.
I help CPG leaders detect converging forces early, translate weak signals into strategic choices, and act before the data makes the shift obvious.
WHAT WE DO
Strategy for growth. Foresight for what's next.
Retail Growth Strategy
Win line reviews, strengthen retailer narratives, and focus the moves that drive category and share growth.
LEARN MORE →Portfolio & Innovation Strategy
Clarify brand roles, prioritize innovation, and build portfolios that grow coherently across channels.
LEARN MORE →Foresight Advisory
Monitor emerging shifts, identify convergence early, and turn weak signals into strategic action.
LEARN MORE →OUR SIGNATURE METHOD
ForceMap™ reveals the forces you can't yet see in the data.
A structural foresight diagnostic that identifies converging external forces, emerging technologies, and category implications — so teams can act before change becomes obvious.
EXPLORE THE METHODScan signals
We scan across adjacent domains, emerging technologies, and weak signals others overlook.
Map converging forces
We map how forces interact, strengthen, and converge to create meaningful change.
Translate into strategic choices
We translate implications into clear options, tradeoffs, and decisions that drive growth.
ABOUT
Shivaun Deena
With more than a decade inside leading CPG and retail organizations, I partner with brand and commercial leaders to make sharper decisions at the intersection of strategy, foresight, and technology.
My work combines real-world commercial judgment with structural foresight to help teams act earlier — and with more confidence.
10+
Years in CPG Strategy
4
Leading Companies
BOOK A STRATEGY SESSION
See the forces shaping your category before they reshape it.
Every engagement starts with a focused conversation. Let's discuss how anticipating the future can inform the decisions you need to make today.
CONTACT US